Jan. 4, 2014 - Aug. 16, 2014
Born in 1989. Lives and works in the Tel Aviv
Since You Until Me, 2014, installation, mixed media
A minimal, slightly unstable construction supports rows upon rows of various souvenirs – postcards, stones, fountain models, plates, scented pillows, key chains, and mosaics – all “in the service of the reminiscence industry”, an industry of collective memories relying on universally familiar symbols broken down into small, personal and subjective recollections.
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De Vries’s work takes over the space and is incorporated as a souvenir shop at the entrance to the museum. Its integration in the museum routine is somewhat misleading, marking a thin line between art and the practical-functional. The Already Seen cell tries to function as a memory-evoking machine in front of an image which requires further interpretation.
The desire to charge the mementos with meanings perhaps greater than they can contain creates a multiplicity of details, exaggerated colorfulness and a heavy load hanging on a slender stand. The work is made of simple, perishable materials, almost totally lacking in value compared to the meanings, feelings and emotions they are designed to keep in mind.
De Vries attempts to trace the production mechanism of memories, raising questions such as how do objects become imbued with meaning and how memory is constructed in consumer society.
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