In this work, the Croatian artist Sanja Ivekovic places a set of bars resembling prison bars over a television screen, while it continues to broadcast an endless stream of commercials for various brands such as Coca Cola, Maggi Soup, Rexona Deodorant, Thomy Mayonnaise, etc. The bars introduced by the artist in order to interfere with these television marketing campaigns may be taken as a statement about viewers as prisoners of television’s mass-marketing power.

To a certain extent, this early work contains the seeds of a theme that would become central to this artist’s later works: the immense influence that television commercials have on the self-image of women.
G. L.

Sanja Ivekovic – born in Yugoslavia, 1949

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