monday.com | The Neverending Illustration | Gal Bulka, Maayan Cohen, Ran Daskal, Eden Foxiniano, Inbal Gery, Ori Greenberg, Noa Kahana, Miri Kuntsman, Shelly Levavi, Yael Rosen-Keren, Shany Yasm
Art Director: Shy Inbar
The traditional poster format hasn’t changed since it first appeared on billboards – rectangular, uniform size, printed on paper, in color or in black-and-white – until the digital age came and changed everything. The new medium has challenged the traditional static format because it allows a new dimension to be added to the poster: movement, or in other words, temporality. On the face of it, this is merely a formal change, but in an age of information overload and jostling for viewers’ attention, the dynamic format allows creators to tell a short, circular, unexpected story. It makes it possible to highlight the desired message through a flexible and breathing typography and grid – be it an Instagram story or the opening screen of an application.
