“Life style” is more than just a way of life – it’s the way to the good life, a code for leisure time and a clear characteristic of the Western dream of globalism. Life style is a vital component in creating a contemporary identity. It’s the way we aspire to produce ourselves. In the past, the consumerist system marketed life experiences designed to help us appear like we belong to a particular ocial class; today it revolves around self-individualization. The individual is required to be special and unique. To be different – just like everyone else. Talia Link (b. 1984, Israel; lives in New York) has invented herself as the Life Style High Priestess of DIY (Do It Yourself). She releases instructional videos presenting herself trying out various beauty products and creating fashion items from materials ordered online. All this activity is conducted from her bed – and Talia Link’s bed is an oasis. It is the place from which she communicates with her environment, mixing professional and personal, private and pub lic aspects. The ed is the place where Link blurs the boundaries between what she does and what she is.